
The IPL's Season Three promises to be bigger and better, and not just because a UK- based brand evaluation firm has pegged the value of cricket's biggest circus at Rs 18,999 crore, more than double of what it was last year.
The IPL action is happening every where. Apart from watching the matches on television, viewers will have a whole lot of options. They could either catch the matches on giant screens in restaurants are even complementing the IPL experience with drinks named after the teams or see them at multiplexes. UFO Moviez, a digital distribution company, will telecast all 60 matches live across theatres in the country. In Delhi, some multiplexes that the company has tied up with are PVR Cinemas, DT Cinemas and Movie Time.
For the first time, IPL has tied up with vRock Mobile to be its Value Added Services ( VAS) partner. It means, apart from getting SMS and MMS updates, users can tune in to commentaries by cricket experts on their mobiles - an experience limited so far to television and radio. If being online is your preferred mode of communication, you can log on to YouTube, which will live stream all 60 IPL matches with a time lapse of only five minutes.
Fans can also catch the cricketing fever by downloading the IPL application on their iPhones or by tackling the official IPL T20 game that has been launched by India Games on Facebook. The online media, meanwhile, is buzzing with activity.
An analysis by The Nielsen Company using Nielsen Online Buzz Metrics, which has measured online posts on message boards, blogs, discussion groups and Twitter across all cricket- following nations, have found that the overall buzz about IPL in social media is almost twice as high this year.
The analysis shows that Kolkata Night Riders is the most discussed team online, a distinction it had in 2009. Among the players, Ricky Ponting is the most discussed online, like he was last year.
This year, the IPL management is also out to prove that it is not only about fun and games. It has partnered with the UN Environment Programme to make cricket fans across the world more eco-sensitive.
Through this long- term partnership, the IPL joins the ranks of global events such as the Olympics and the FIFA World Cup, and even the 2010 Commonwealth Games, which are working hard to project themselves as 'green' events. IPL has grown, bigger and better.